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Women in Construction: Interview with Sonya Sikra

Sonya leads brand strategy at GoContractor, a contractor management software. Her specialization is focused on implementing SaaS technology into construction workflows to drive productivity and profits.

What’s the biggest challenge(s) you’ve faced in getting to where you are?
The biggest challenge I’ve faced getting to where I am now is adapting to change.  Change in culture, industry and business models.  Although my career path has followed the typical trajectory in the marketing space (I started as a copywriter and now work in brand strategy), my career has shifted massively.  I began in the B2C, fast forward 7 years and now i’m in the B2B construction tech space in New York City.  Throughout these 7 years, I’ve also lived in three countries – with each move I’ve had to ‘code-switch’, adapting to each countries language and customs within the workplace.  I now find myself presented with change again…but I’ve learned to embrace change.

What advice would you give to women pursuing a degree in this industry?
Network and build relationships within the industry.  The majority of the opportunities presented to me throughout my career have come as a result of my network.

What resources helped you out the most – a mentor, education, hands-on experience?
If I’m being honest, my number one resource is the internet.  I know that may sound silly, but throughout my career, I’ve embraced the self-taught education that the internet provides.  Never stop learning, and stay up to date!  Also, go out there and get hands-on experience.  Go to external meetings and events because this gives you experience an opportunities that you can’t find anywhere else.

Do you feel like you’ve paved the path for other woman?
I’d like to think so!  I’ve hired women and put a spotlight on women in our industry.  It’s important to acknowledge and praise successes, provide insight and feedback – create real relationships.

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